Overview
Hypotential is committed to protecting your privacy and handling your personal information in a transparent and secure way.
This Privacy Policy outlines how we collect, use, store and manage your personal information when you interact with our website, services and programs.
Hypotential is operated under HYPOTENTIAL PTY LTD. ABN: 13 693 196 253.
If you have any questions about this policy or your personal information, you can contact us at:
hello@hypotential.com
What information we collect
We may collect personal information including:
- Name
- Email address
- Phone number
- Business name and related details
- Information you provide through enquiries, applications or forms
- Login details for member access
- Payment-related information (processed securely via third-party providers)
We may also collect non-identifiable information such as:
- Website usage data
- IP address
- Browser type and device information
How we collect information
We collect information when you:
- Submit an enquiry or contact form
- Sign up to our newsletter
- Apply for or join a membership
- Log in to your account
- Engage with our website or content
We may also collect information automatically through cookies, analytics tools and similar technologies when you use our website.
How we use your information
We use your information to:
- Respond to enquiries and communicate with you
- Deliver our services, programs and memberships
- Provide access to member areas and resources
- Send newsletters, updates and marketing communications
- Improve our website, services and user experience
- Manage internal systems, including CRM and client records
- Meet legal and regulatory obligations
Email marketing
By subscribing to our newsletter or providing your details, you consent to receiving email communications from Hypotential.
You can unsubscribe at any time using the link included in our emails.
CRM & Data storage
Your information may be stored within our internal systems and CRM to support communication, relationship management and service delivery.
We take reasonable steps to ensure your information is stored securely and protected from unauthorised access.
Member accounts
If you are a member:
- You are responsible for maintaining the confidentiality of your login details
- You must not share your account access with others
- You are responsible for any activity that occurs under your account
We take reasonable steps to protect your account information, however account security also relies on user responsibility.
Sharing of information
We do not sell your personal information.
We may share your information with trusted third parties where required to operate our business, including:
- Payment processors
- CRM and software platforms
- Email marketing platforms
- Website hosting and analytics providers
We may also disclose information where required by law.
Overseas disclosure
Some of the third-party services we use (such as CRM platforms, cloud storage providers and email marketing tools) may store or process your information overseas.
Where this occurs, we take reasonable steps to ensure those providers handle your information in a way that is consistent with Australian privacy laws.
Cookies & website tracking
Our website may use cookies or similar technologies to:
- Improve user experience
- Analyse website performance
- Understand how visitors interact with our site
We may use third-party tools such as Google Analytics or similar services to collect and analyse this information.
You can adjust your browser settings to manage or disable cookies if preferred.
Data retention
We retain personal information only for as long as necessary to provide our services, comply with legal obligations and manage our business operations.
When information is no longer required, we take reasonable steps to securely delete or de-identify it
Security
We take reasonable steps to protect your personal information from misuse, loss and unauthorised access.
However, no system is completely secure and we cannot guarantee absolute security.
Access & updates
You may request access to the personal information we hold about you or request corrections if it is inaccurate.
To do so, please contact us using the details below.
hello@hypotential.com
Compliants
If you believe your privacy has been breached, you can contact us using the details below.
hello@hypotential.com
We will respond to your complaint within a reasonable timeframe.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au/
Data breaches
In the event of a data breach, we will assess the situation and take appropriate action. Where required under Australian law, we will notify affected individuals and the relevant authorities.
Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those external sites.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be published on this page.
Contact
If you have any questions about this Privacy Policy or your personal information, you can contact us via email at: hello@hypotential.com