What Trade Businesses Can Learn From the Corporate World | Paul O’Neill

What can trade businesses learn from the corporate world?

Paul O’Neil took a very different route into the trades.

After building his career in corporate leadership, including senior management roles with Optus, Paul moved into small business and is now a Director of Plumbing Bros West Coast.

In this episode of Unlocking Business, we get into what he’s brought across from corporate Australia, and what he’s had to completely relearn.

We talk about culture, leadership, staff retention, onboarding, hiring the right people, managing tradespeople, customer service and why Paul believes trade businesses need to put more emphasis on developing their people.

We also get into the realities of running a business. Being everything to everyone, learning to set boundaries, building a leadership team, knowing when to stop chasing growth and trying to enjoy the journey while you’re actually living it.

Paul also shares how Plumbing Bros approaches property management clients, virtual assistants, after-hours service, AI, recruitment and developing future leaders internally.

A practical conversation between two operators approaching the trade industry from very different backgrounds.

Is Your Business Worth Anything Without You? | Dr. Mitch Catterall

What is your business actually worth if you disappear tomorrow?

In Episode 19 of Unlocking Business, I sit down with Dr. Mitch Catterall from Unveil Development Partners. Mitch works with owner-operated businesses to identify the gaps keeping them dependent on their founder, then build the people, systems and structures needed so the value sits inside the business, not inside the owner’s head.

This conversation gets particularly personal when Mitch explains why this work matters so much to him. His family ran a commercial fencing and security fencing business since he was nine years old. When his dad’s health deteriorated, his knees blew out and he needed a double reconstruction, the family discovered the business they’d spent years building had very little value without him. An accountant told them it wasn’t worth anything beyond the assets, and it was sold for little more than the price of the ute, despite $250k of contracted work in the pipeline.

We talk about how business owners can avoid ending up in the same position.

Nutrition, Training and Staying Healthy as a Busy Business Owner | AJ Sloan

In this episode, Kane sits down with AJ from Team Ecto, his personal trainer of five years, for a wide-ranging conversation about what actually works when it comes to health, fitness and nutrition for busy people.

AJ has been in the industry for 12 years and works primarily with business owners and time-poor people who are trying to improve their health without overhauling their entire life. He and Kane get into the real stuff: why nutrition is harder than training, how fad diets and influencer misinformation are making things worse, the 80/20 rule for sustainable results, sleep, routine, intermittent fasting, caffeine, digestion, managing kids and downtime, and the mindset shift that actually makes healthy habits stick long term.

If you are a busy person trying to figure out where to even start, this one breaks it all down in a way that is actually practical.

8 Years of Smartfix, Building a Business With Your Brother | Fin from Smartfix

In this episode, Kane sits down with his brother Fin, Head of Installations at Smartfix, for an honest look back at eight years of building a business together from the ground up.

Fin joined Smartfix as a fourth year apprentice and has worked his way through every corner of the business, from installer to managing a team of over 35 people on the road. He and Kane get into the real stuff: what the early days actually looked like, the challenges of working with family, the period where Smartfix scaled fast to 150 staff and $30 million in revenue before almost losing everything, the systems and communication tools that changed the way the business operates, and what excites them both about where things are heading now.

If you have ever wondered what it really takes to build something big, or what happens when it nearly falls apart, this one does not hold back.

Follow Hypotential:
Website: https://www.hypotential.com/
Instagram: https://www.instagram.com/hypotential_
Facebook: https://www.facebook.com/HypotentialCo

Follow Kane:
Instagram: https://www.instagram.com/kanetylersmith_/
Facebook: https://www.facebook.com/KaneTylerSmithWA
TikTok: https://www.tiktok.com/@kanetylersmith

Connect with Smartfix:
Website: https://teamsmartfix.com.au/
Instagram: https://www.instagram.com/teamsmartfix/
Facebook: https://www.facebook.com/TeamSmartfixPty

Starting a Plumbing Business from Scratch | Rhys from Oceana Plumbing and Gas

In this episode, Kane sits down with Rhys, founder of Oceania Plumbing and Gas, for a straight-talking conversation about what it actually takes to build a trades business from the ground up.

Rhys started his business in 2019, living at home with mum and dad, just as Covid hit. Three months of uncertainty quickly turned into one of the busiest periods he’d ever seen, and from there he scaled to six vehicles and a growing team. He and Kane get into the real stuff: hiring tradies vs apprentices, keeping staff long term, building systems when everything is chaos, customer service, social media, managing vehicles and insurance, and what they both wish someone had told them when they started out.

If you run a trade business or you’re thinking about going out on your own, this one is packed with practical lessons from someone who’s been in the trenches and figured it out along the way.

Follow Hypotential:
Website: https://www.hypotential.com/
Instagram: https://www.instagram.com/hypotential_
Facebook: https://www.facebook.com/HypotentialCo

Follow Kane:
Instagram: https://www.instagram.com/kanetylersmith_/
Facebook: https://www.facebook.com/KaneTylerSmithWA
TikTok: https://www.tiktok.com/@kanetylersmith

Connect with Oceania Plumbing and Gas:
Website: https://oceaniaplumbingandgas.com.au/
Instagram: https://www.instagram.com/oceaniaplumbingandgas/
Facebook: https://www.facebook.com/oceaniaplumbingandgas/

What Two Years in Business as a Chippy Taught Me About Growing a Trade Company

Mitch Suleau moved from Tasmania to Perth two years ago with a carpenter’s ticket, no residential connections, and no business plan. He started MBS Building Company anyway. Now he has a team, a CRM, a builders ticket on the way, and his first social media video went viral and landed two jobs worth $30,000 each.

Kane and Mitch get into what the early years of a trade business actually look like. Why you have no idea what you want until you are almost there. Why hiring a tradesman as your first employee beats bringing on an apprentice. How to find work through referrals and social media before advertising. What it actually takes to build a reputation fast in a city where bad tradespeople can hide. And what Kane would do differently if he was starting Smartfix again from year one.

If you are in the first two to three years of running a trade business and figuring it out as you go, this episode is worth your time.

📲 Follow Hypotential: hypotential.com
📍 Perth, Western Australia

About Mitch Suleau
Mitch Suleau is the founder of MBS Building Company, a Perth-based carpentry and outdoor living business specialising in decking, pergolas, patios, and renovations. Two years in, building the right way with a growing team and a builders ticket on the way.
🌐 mbsbuildingcompany.com
📘 facebook.com/mbsbuildingcompany
📷 instagram.com/mbsbuildingcompany

00:00 Moving from Tasmania to Perth and starting a business with nothing
02:20 Why Mitch went out on his own straight away
04:00 Doing gutter cleans and odd jobs just to survive
06:30 The moment things started to click
08:00 Why hiring a tradesman beats hiring an apprentice first
10:30 How Mitch found and onboarded his first employee
13:00 Building a team of four and looking to grow
15:30 Getting a CRM and what changed when he did
18:00 Going from spreadsheets and notebooks to ServiceMate
21:00 Why knowing your numbers from day one matters
24:00 Profit First and how Mitch handles cashflow
27:00 The builders ticket and why he is doing it
30:00 What structure means before you try to scale
33:00 Why referrals are worth more than any ad spend
36:00 Social media and the video that got 30,000 views
40:00 How two jobs worth $20,000 to $30,000 each came from one post
44:00 Why every trade business owner is a content creator now
48:00 Is the customer always right?
52:00 What Kane would do differently if he started Smartfix again
56:00 Why picking a niche early is the right move
#tradebusiness #businesscoachingfortradies #perthtradies