Electrical Business Coaching · Perth, WA

Built for Perth
electricians

You're a good sparky. Running the business is a different job entirely. Hypotential helps Perth electricians price properly, hire well and build an electrical business that keeps running when you're on the tools.

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The problems every Perth sparky hits

These show up when you're running an electrical business in the Perth market, and they compound fast if you don't get on top of them.

QUOTING JOBS THAT DON'T MAKE MONEY

Callouts, fit-offs and switchboard upgrades get priced to win. By the time you add materials, travel, your own time and the admin behind it, too many jobs break even. You don't know which ones until the job's done.

STILL ON THE TOOLS WHEN YOU SHOULD BE OFF THEM

You went out on your own to build something, and you're still on site every day because nothing moves without you. Quotes get done at night and weekends are catch-up time.

CAN'T FIND OR KEEP GOOD SPARKIES

FIFO pulls the best licensed electricians out of Perth, and apprentices take years to get up to speed. When you do find someone good there's no real onboarding, so quality depends on who's on the job.

EVERYTHING RUNS THROUGH YOUR HEAD

Quoting, scheduling, certificates of compliance and invoicing all sit in your head or across texts and a spreadsheet only you understand. One sick day and the whole thing stalls.

Where Are You Now?

Three stages. One path.

Most electrical business owners are at one of three stages. Each one needs a different type of support, and each maps to a different Hypotential membership.

Phase 1

Operator: you are the business

You're on the tools most days and revenue flows through you personally. This is where most electrical businesses start. The goal at this phase is to separate yourself from the day to day, get your pricing right, document what you do, and build the structure that lets you step back.

Know exactly what every job costs and what to charge
Quoting, scheduling and invoicing that doesn't rely on memory
A clear picture of where your time is actually going
The foundation to hire your first person with confidence

Phase 2

Team leader: you manage the work

You have people on the tools and the jobs are running, but you're still the bottleneck. Every decision, every problem, every quote still comes back to you. At this phase, the work is building systems and people that can operate without your constant input.

Processes your team can follow without being told twice
Quality that holds up when you're off site
Hiring that sticks, with the right people brought on the right way
A business that makes real profit as it grows

Phase 3

Business owner: you build the strategy

Your team runs the operation. You're off the tools and you're not putting out fires every day. At this phase, your time goes into the decisions that set where the business goes: new services, key hires, better margins, or what comes next.

Clear visibility across the whole operation
A leadership structure that works without you in every decision
Decisions made with data, backed by experience
A business worth something without you on the tools

Kane Tyler Smith presenting to Perth trade business owners

You're Not Alone

Kane Tyler Smith · Founder, Smartfix & Hypotential

You don't have to do it alone

If you're a sparky in Perth who's gone out on your own, feeling the weight of running a business with no one to call, quoting in the dark and hoping the money adds up at the end of the month, I know exactly what your world looks like right now.

I'm an electrician by trade. I started Smartfix with one ute and a set of tools in my garage in 2018, and electrical is still the core of the business today. Along the way Smartfix grew to 130+ staff and I employed and managed plumbers, gas fitters, carpenters, tilers, painters, plasterers, roofers and more. I created Hypotential so no sparky in Perth has to work out the business side alone the way I did.

Read my story

40under40

2026 Award Winner

Built For Electricians

Where I help electrical businesses

I'm a sparky who grew one ute into a 130+ staff multi-trade business in Perth. Electrical was where Smartfix started, so this is coaching from someone who's run the electrical side for real.

Pricing electrical work

Stop underpricing callouts, fit-offs and switchboard jobs. Build real margin into every quote, including your travel and admin time.

Hiring & Apprentices

When to put on your first apprentice or licensed sparky, what to pay when FIFO is competing for them, and how to train them to your standard.

Systems & Scheduling

Job management, quoting and compliance paperwork systems so the admin stops eating your nights and nothing falls through the cracks.

Growth & Margins

Know your numbers, win better work and grow the profit along with the turnover. A clear plan for where the business goes next.

Smartfix electrician testing a switchboard on a Perth home

Perth, Western Australia

I know the WA electrical market

I built Hypotential from running a real multi-trade business in Perth, competing in the same market you do.

FIFO and the mines competing for licensed electricians
Compliance paperwork and the admin load that comes with every job
Builder, real estate and direct homeowner work, and how to price each
Solar, batteries and EV chargers, and where they fit in a residential electrical business

Where To Start

Grow with Hypotential

It's self-directed, so you learn at your own pace around the jobs, but you're never on your own. You get real accountability from me, and a private network of other Perth trade owners building right alongside you.

It's the fastest, most affordable way to get your pricing, systems and numbers under control before they get expensive to fix.

Foundations membership$254/mo +GST

Core systems library & job management templates
Electrical pricing & quoting frameworks
Business health check tools
Monthly group coaching
Private Perth trade owner network
First access to in-person Perth events

Learn More

Member Stories

What people are saying

“Kane’s entrepreneurial skills have come to light as he steered Smartfix through both prosperous times and challenging hurdles. Hypotential is a great fit for Kane. He would be a great tutor if you are looking to expand your business.”

Mak Rullo

Director, Maine Finance

“I have known Kane professionally for almost a decade. In that time, he has expanded his business from a sole trader operation to a multi-faceted business. His success is down to his ability to recognise market opportunities, bringing out the best in his staff and working hard to achieve the goals he sets himself.”

James Freeman

Freeman & Associates

“Always calm under pressure and clinical in decision making. Willing to make hard decisions. Kane is honest and upfront. He does what he says and follows through on it. I appreciate his approach and is someone I can pick up the phone and get real feedback on where things are at in terms of a transaction or his business. Would recommend Kane!”

Luke Randazzo

Director, Burgess Rawson

“I’ve known Kane Smith since 2022 in my capacity as his insurance broker, working closely with him and supporting the growth of Smartfix during that time…I’ve had the opportunity to see firsthand how Kane operates as a business owner and leader. He communicates clearly, makes well-considered decisions, and approaches challenges with a calm, solutions-focused mindset. He doesn’t cut corners...

Mark Chafe

BJS Insurance Brokers WA (North)

“During my time working at Smartfix, I was consistently impressed by Kane’s ability to lead with clear communication, apply a methodical approach to problem-solving, and develop practical systems that truly work in real-world conditions…He shows genuine care for both clients and team members alike, building trust and respect across the board.”

Mark Laruffa

Director, FixIt Trades

“I’ve had the pleasure of working with Kane from Smartfix on a number of projects over the past few years and have always found him to be honest, straightforward, and highly professional. Based on my experience working with him, I would confidently recommend Kane and trust the work he is doing with Hypotential.”

Sarah Morrissey

Owner Morrissey Blinds & Interiors

“I’ve been working with Kane just over 10 months now, & it’s been an absolute pleasure. He’s incredibly easy to work with, responsive, & consistent in the way he approaches decisions & growth. Kane brings a calm, solutions focused mindset to everything we work on & is always open to testing, refining & improving without ego. What really stands out is his reliability & the...

Jeremy Decker

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Free To Download

Free tools for electricians

Practical resources you can use on your next job, no membership required. Real templates from a real WA trade business.

OPERATIONS TOOL

THE RESIDENTIAL TRADE JOB FLOW MAP

Find out where jobs actually slow down, from first enquiry to final invoice. A five-stage audit tool used inside Hypotential to spot the one bottleneck costing you the most time.

Download Free

MARKETING TOOL

THE RESIDENTIAL TRADE LEAD SOURCE FILTER

Not every lead source suits every business. Work out which channels actually match your stage and stop spreading your marketing thin.

Download Free

DIAGNOSTIC TOOL

THE TRADE BUSINESS PRESSURE MAP

Pinpoint where your business is really feeling the weight. Five pressure areas, one dominant gap, and a single next step to work on.

Download Free

FAQ

Common questions

How much should a Perth electrician charge per hour?

There's no single right number. Work out your real cost per hour first: wages, vehicle, insurance, tools, admin and the hours you can't bill. Then add the margin you need on top. Most sparkies I talk to are charging off what the next bloke charges, and that's how jobs end up breaking even.

When should an electrician hire their first apprentice?

When you've got steady work for two people, and time to actually train someone. An apprentice slows you down before they speed you up. If you're already flat out with no systems, sort out your quoting and scheduling first, or the apprentice will learn your bad habits.

How do I stop my electrical business relying on me?

Write down how you do the jobs you do most, then hand them over one at a time. Start with the admin, because that's usually what's eating your nights. The goal is a business where the quote, the booking and the invoice happen without you touching them.

Is business coaching worth it for a small electrical business?

It's worth it if it changes how you price and run the business, and pays for itself in margin. I'd look for someone who's actually run a trade business in Perth, because the WA market has its own problems: FIFO, distance and seasonal swings.

Should my electrical business do solar and batteries?

Only if you can price it properly and do it well. Adding a new service is a growth decision, and it brings new costs, training and admin. I've seen what happens when a business spreads across too many services too fast.

Tagged: Electrical