Work with me
Build the business
behind the trade
Hypotential is a private trade network with monthly online workshops and in-person events. Built so you’re never making the big calls alone. And if you want to go deeper, you can apply to work with me directly.
What you get
Monthly workshops with Q&A
Practical sessions covering the real challenges of running and growing a trade business.
Tools & resources
Full content hub. New course sessions added every month, plus templates, frameworks and tools you can actually put to work in your business.
Perth’s Private Trade Network
Build relationships with other local business owners dealing with the same pressures and decisions.
Ongoing support
You’ll have access to myself, other members and our official partners in paid ads, IT, finance and more.
Let’s break it down…
Monthly workshops with Q&A
Don’t just learn it Put it to work
Once a month I run a live online workshop on a real topic: pricing, hiring, systems, marketing, stepping off the tools, matched to what Perth trade owners are actually dealing with that time of year. Then we open the floor.
- Work through real business challenges. Every month is a new topic tailored specifically to Perth trades across building team, sales processes, systems, marketing and more
- Get direct feedback. Every session ends with an open Q&A. Ask your questions or open them to the group, you’d be amazed how many others have the same challenges
- Turn learning into action. End each session with more support and guidance to know what you’re implementing next, then come back with your progress and questions
Your member portal
Everything you need All in one place
Your membership doesn’t end when the workshop finishes. Inside the member portal, you’ll have one place to keep learning, find the right tools, catch up on anything you missed and get help when you need it.
Access the full content library, connect directly with myself and tap into trusted specialists without having to go searching for answers on your own.
- Access to full content hub with session recordings, courses, tools & resources and eBooks
- Stay connected between sessions. See member announcements, join discussions and message directly
- Get specialist help when you need it. Connect directly with our official partners across paid ads, IT, finance and more
Perth's private trade network
Build your business With good people around you
Owning a trade business can get isolating quickly. Most people around you won’t fully understand the pressure, decisions or responsibility that comes with it.
Every two months, members come together in person across North, Central and South Perth to meet other trade business owners, build genuine connections and put faces to the names they see inside the community.
It’s not forced networking or handing out business cards. It’s about building a circle of people who understand the journey you’re on.
What you’d pay for this separately
Priced so any serious trade owner can start. Here’s what the pieces of Foundations would cost you to build or buy on your own.
Join the Hypotential community and get a room full of Perth trade owners behind you.