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Every Episode

Episodes

Every episode in one place — searchable, sorted and full of practical, Perth-grounded advice for trade business owners. Watch on YouTube or listen wherever you get your podcasts.

1:17:50
Episode26 August 2026

Building a Trade Business That Doesn’t Rely on the Owner | Peter Craft

In this episode, Kane sits down with Peter Craft, co-owner of ASAP Trades, a Perth plumbing business built around honest service, clear communication and doing the job right…

Systems & Ops View episode →
1:20:10
Episode20 August 2026

He’s 21, Making $8K a Week & Turning Work Away | Myles Gaebler

At just 21, Myles Gaebler is already facing a problem plenty of business owners would love to have — more work than he can take on.

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1:07:29
Episode13 August 2026

Commercial Property and Smart Investing | Luke Randazzo from Burgess Rawson

In this episode, Kane sits down with Luke Randazzo, Director at Burgess Rawson, one of WA's leading commercial real estate agencies. Luke has brokered over $450 million in…

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1:23:02
Episode6 August 2026

Marketing, Branding and What Actually Works for Trade Businesses | Aisha Derrick from Smartfix

In this episode, Kane sits down with Aisha Derrick, Brand and Marketing Manager at Smartfix and co-owner of Hypotential, for a practical conversation about what actually works when…

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1:28:27
Episode23 July 2026

Startups, Innovation and Turning an Idea Into a Real Business | Isabelle Charter

In this episode, Kane sits down with Isabelle Charter, Head of Venture Studios at BetterLabs and CEO of Town Square, who has spent nearly two decades building, scaling…

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58:32
Episode16 July 2026

Running a Premium Aircon Business, Sales Process and Growing in Perth | Louis from WestOz Trades

In this episode, Kane sits down with Louis, founder of WestOz Trades, one of Perth's leading residential and commercial air conditioning businesses. Kane and Louis have known each…

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1:45:12
Episode2 July 2026

Content Marketing, AI and Why Your Story Is Your Best Business Asset | Sarah from Typeset

In this episode, Kane sits down with Sarah, co-founder of Typeset, a Perth-based content and writing business, for a wide-ranging conversation about what actually works when it comes…

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1:18:38
Episode11 June 2026

Starting a Plumbing Business from Scratch | Rhys from Oceana Plumbing and Gas

In this episode, Kane sits down with Rhys, founder of Oceania Plumbing and Gas, for a straight-talking conversation about what it actually takes to build a trades business…

Hiring & TeamSystems & Ops View episode →
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Frequently Asked Questions

What actually happens at an event?

Our networking events are centered around an evening of open communication. Grab a drink, have a bite to eat and meet other trade business owners from various fields. Encouraging these conversations helps us all work through what’s working, what’s not, and hearing how other owners are handling the same pressure you are.

Can I bring someone to the networking events?

Yes, we encourage you to bring a mate. We just ask that you both register separately so we can keep a clear eye on numbers.

How often are the events held?

Bi-monthly, so once every two months. We’re working toward monthly as the network grows, but bi-monthly is where things stand today.

Do I need to be a Hypotential member to attend?

No, our networking events are open to all trade business owners. Members do get priority access to all events however.

What is included in my membership?

Every membership includes access to the private trade network, full content hub with courses and session recordings, resources & tools. Momentum unlocks weekly live workshops and group coaching.

Is Hypotential only for businesses trying to grow bigger?

No. Plenty of members want a stable, well-run business rather than a bigger one. Foundations is built for exactly that. Staying steady, knowing your numbers, and running things properly, whether or not you ever hire a single person.

I’ve just started my business. Is this too early for me?

Not at all. A lot of members join in their first year specifically to get the pricing, systems and structure right from the start, rather than fixing it later. Foundations is built around a network and community because there is no reason why you should be doing it alone or guessing.

Is there a minimum commitment?

Our memberships have a 3-month commitment that is designed to keep you accountable and give a good crack at investing in yourself. In three months you’ll see a difference and know whether this is the right fit for you.

How do I cancel my membership?

You can cancel at any time by contacting support. Your access will continue until the end of your current billing period.

Can I upgrade my membership tier?

Yes, you can upgrade at any time. Contact us and we’ll move you to the next tier. Your billing will be adjusted accordingly.

Will this work for my trade?

These skills and tools are built across plumbing, electrical, HVAC, building, and maintenance. The fundamentals of business scaling are universal across trades.

Can I do this alone?

Sure, but it’s harder. Our training, guidance, and accountability systems make things go faster. It makes execution safer and more impactful.

How long does it take?

You can start to see early shifts within weeks. But sustainable systems take months to embed properly. It depends on your business size and how committed you are to it.

When should I start?

Systems matter at any stage. Get in. Start with the simplest part. As you grow, the systems grow with you and compound over time.

Is there a minimum commitment?

No lock-in contracts. All memberships are month-to-month. We also offer annual billing at a discounted rate.

How do I cancel my membership?

You can cancel at any time by contacting support. Your access will continue until the end of your current billing period.

Can I upgrade my membership tier?

Yes, you can upgrade at any time. Contact us and we’ll move you to the next tier. Your billing will be adjusted accordingly.

What is included in my membership?

Every membership includes access to the content hub, template library, and core training modules. Higher tiers unlock live workshops, group coaching, accountability partnerships, and 1-on-1 advisory sessions with Kane.

How do I suggest a topic?

We want to know what matters to you. Use the suggestion form in your member portal or email us directly with your biggest challenges. The best content comes from real problems trade owners are solving.

Can I download resources?

Yes. Most resources, templates, and guides are available to download directly from the hub. This lets you use them in your business without needing to stay online.

How often is new content added?

We publish new articles and podcast episodes regularly based on what trade business owners are actually facing. You’ll be notified of updates through your member portal and via email if you’re subscribed to our newsletter.

Who can access this?

All members have access to the content hub. Your membership tier determines which articles, podcasts, and resources are available to you. Foundation members get core content, Momentum members receive implementation guides, and Partnership members access strategic resources.

Who is Hypotential actually for?

Trade business owners — electricians, plumbers, builders, HVAC and property maintenance — who’ve gone out on their own and want to build a real business, not just stay busy on the tools. Whether you’re a solo operator or already have a small team, if you’re serious about structure and growth, you’ll fit.