Foundations Membership · $254 + GST/month
Build the business
behind the trade
Practical business support for Perth trade owners who are ready to get better at the business side, without trying to figure everything out alone.
Build the right team. Understand your numbers. Improve your systems. Get better at marketing and sales. And start building a business that doesn’t rely on you for everything.
What you get
Monthly workshops with Q&A
Practical sessions covering the real challenges of running and growing a trade business.
Tools & resources
Full content hub. New course sessions added every month, plus templates, frameworks and tools you can actually put to work in your business.
Perth’s Private Trade Network
Build relationships with other local business owners dealing with the same pressures and decisions.
Ongoing support
You’ll have access to your coaches, other members and our official partners in paid ads, IT, finance and more.
Let’s break it down…
Monthly workshops with Q&A
Don’t just learn it Put it to work
Most coaching content sits in a folder and never gets touched again. Foundations doesn’t work that way. Every month, you’re on a live call with Kane and Aisha, talking through what’s actually happening in your business, not generic theory.
- Work through real business challenges. Every month is a new topic tailored specifically to Perth trades across building team, sales processes, systems, marketing and more
- Get direct feedback. Every session ends with an open Q&A. Ask your questions directly to us or open them to the group, you’d be amazed how many others have the same challenges
- Turn learning into action. End each session with more support and guidance to know what you’re implementing next, then come back with your progress and questions
Your member portal
Everything you need All in one place
Your membership doesn’t end when the workshop finishes. Inside the member portal, you’ll have one place to keep learning, find the right tools, catch up on anything you missed and get help when you need it.
Access the full content library, connect directly with us and tap into trusted specialists without having to go searching for answers on your own.
- Access to full content hub with session recordings, courses, tools & resources and eBooks
- Stay connected between sessions. See member announcements, join discussions and message us directly
- Get specialist help when you need it. Connect directly with our official partners across paid ads, IT, finance and more
Perth's private trade network
Build your business With good people around you
Owning a trade business can get isolating quickly. Most people around you won’t fully understand the pressure, decisions or responsibility that comes with it.
Every two months, members come together in person across North, Central and South Perth to meet other trade business owners, build genuine connections and put faces to the names they see inside the community.
It’s not forced networking or handing out business cards. It’s about building a circle of people who understand the journey you’re on.
Not sure if this is for you?
Start the conversation
You don’t need to have everything figured out before getting in touch. Tell us a little about your business, where you’re at and what you’re trying to improve. We’ll answer your questions, talk through whether Foundations is the right fit and point you towards the best next step, no hard sell.
What you’d pay for this separately
Priced so any serious trade owner can start. Here’s what the pieces of Foundations would cost you to build or buy on your own.
Who Foundations is built for
This is for you if…
- You’re a trade business owner in Perth ready to build real structure
- You want to learn at your own pace, but know you need accountability to follow through
- You’re tired of doing it alone and want people who genuinely get it
- You want proven systems, not motivational theory
- You’re serious about growth but want to start without a huge commitment
It's probably not for you if…
- You want someone to run your business for you
- You’re looking for a get-rich-quick shortcut or income guarantees
- You won’t put any time into implementing what you learn
- You’re not actually running (or starting) a trade business
- You want weekly structured coaching (that’s momentum)
Tell us where your business is at. We’ll help you start with Foundations.
Frequently Asked Questions
Everything you need to know about membership.
Is Foundations right for my business?
Foundations is designed for Perth trade business owners who want to get better at the business side. Whether you’re newly out on your own, starting to build a team, or already established but know your numbers, systems, marketing or structure could be stronger. If you’re unsure, book a discovery call and we’ll help you work out whether Foundations or Momentum is the better fit.
DO I NEED TO ATTEND EVERY WORKSHOP?
No. Foundations is designed to work around running a business. Attend the live workshops when you can, and you’ll also have access to workshop recordings, tools and resources through the member portal to work through in your own time.
Who are the coaches?
Hypotential is led by co-founders Kane Tyler Smith and Aisha Derrick, bringing different areas of experience to help you build the business behind your trade.
You’ll also learn from specialist guests and our official partners through the member portal and selected workshops, giving you access to people with real experience in the areas you’re working on.
Is there a minimum commitment?
All memberships are month-to-month with no lock-in contracts. However, we encourage committing to 3 months to see the full benefits and begin implementing before moving on.
How do I cancel my membership?
You can cancel at any time by contacting support. Your access will continue until the end of your current billing period.
Can I upgrade my membership tier?
Yes, you can upgrade at any time. Contact us and we’ll move you to the next tier. Your billing will be adjusted accordingly.
What is included in Foundations?
Foundations includes monthly live workshops with Q&A, full access to the member portal, courses, workshop recordings, practical tools and resources, eBooks, member discussions, Perth networking events and access to our official partners.