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September 16, 2026 59:52 Systems & Ops

Selling My Business Broke Me | Dan Noll

Selling My Business Broke Me | Dan Noll

About this episode

Would you know if your business had already grown past the point of making sense?

In Episode 21 of Unlocking Business, I sit down with Dan Noll, founder of T2U, a new app connecting clients with vetted, insured tradies. Before T2U, Dan spent 14 years building WTS Mechanical Projects, a tier 2 construction and HVAC business he started at 20 and sold last year.

We get into what it felt like handing over a business that had been part of his life since he was a kid, and the biggest lesson he took from it. Growth isn’t automatically good. Dan describes an overgrown, undisciplined business as a bucket with a hole in the bottom, you can keep pouring work in and still end up with nothing, because it’s leaking straight back out through discounted pricing, overhiring, and jobs that never should have been taken on.

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