About Hypotential
Built by tradies,
for tradies
Hypotential isn’t coaching from a textbook. It’s everything that built Smartfix, a real Perth trade business grown from one van to one of WA’s largest, packaged for the trade owners coming up behind us.
Why We Exist
The gap we lived ourselves
Kane started Smartfix as a solo electrician working out of Perth’s Northern suburbs. No systems, no playbook, no one to call when things got hard. Every mistake was paid for the expensive way — in cash, in hours, and in the stress that follows a trade owner home.
Over the years Smartfix grew into a major Perth trade business, delivering work across more than 15 different trades and services: electrical, air conditioning, plumbing, carpentry, cabinetry, painting, tiling, full renovations, gardening, cleaning, roofing, ceilings and plastering. Today it’s refocused on what it does best, electrical and air conditioning, but that breadth of experience is exactly what makes the coaching real. And the thing that’s stuck with us through all of it: how lonely and unnecessarily hard those early years were, and how much faster it all could have gone with the right systems and the right people around us.
You’ll invest in tools, vehicles & staff without a second thought. Coaching is the same thing, an investment in yourself, not someone telling you how to run your business.
That’s Hypotential. Real systems from a business that’s still running today, honest coaching from operators who’ve actually done it, and a community so no Perth trade owner has to build alone.
The Smartfix Story
Proof, not theory
Everything we teach was forged inside Smartfix — a real Perth trade business, not a case study.


Solo
Kane starts Smartfix as a solo sparky. Zero staff, zero systems.
$1.3M
First real systems and the first real leadership pressure.
$6.3M
Expanded into plumbing. Multi-trade operations begin.
$30M
Property maintenance added. One of Perth’s largest trade groups.
Hypotential
Everything that worked, packaged for Perth trade owners.
What We Stand For
Business Is a Trade You Can Learn
You learned your trade at TAFE, but nobody teaches you the business side. We built the place that does, backed by a real business and the people who've actually run one.

Systems, operations & growth
Kane Tyler Smith
Kane built Smartfix from a solo electrician to one of Perth’s largest residential trade businesses over eight year, including taking it through a genuine near-collapse and back to profit, the hard way. He now brings that operator’s view to Hypotential: the systems, numbers and people decisions that actually hold a growing trade business together, learned under real pressure rather than taught from outside it.
- Systems & operations – quoting, job flow, scheduling, multi-trade delivery
- Pricing, profitability & cash flow – including recovering from an $80K-a-week loss to profit in one quarter
- Hiring, leadership & team structure – building a team that runs without him on every job

Marketing, Advertising & Brand
Aisha Derrick
Aisha joined Smartfix as its first full-time marketing hire, building out everything from the brand mascot to the internal systems as the business expanded from electrical and plumbing into air conditioning and beyond. Four years on, she owns every marketing decision across Smartfix and Hypotential, leading a small in-house team and a read on the Perth trade landscape.
- Brand, design & content – multi-channel execution, content writing, social media, email marketing
- Marketing, advertising & SEO – Know your ideal customer, get found, utilise AI & attract better leads
- Systems, SOPs & reporting – the operational backbone behind the marketing, not just the output
Official Partners
Experts in your corner
Members get direct access to our official partners — trusted specialists in the areas most trade owners need help with. Ask them anything, get real advice.

Paid media consulting
A senior paid media specialist with over 20 years’ experience across Google, Meta and ChatGPT Ads, managing over $100M in ad spend. Win more of the right work, without wasting spend on the wrong leads.

Business IT Support
A local Perth IT partner helping small and medium businesses stay secure, connected and productive. From Microsoft 365 setup and cloud solutions to proactive support and ongoing management, they keep your technology running smoothly while reducing risks and disruptions.

Could this be you?
We’re inviting a select number of trusted professionals to become exclusive Official Partners within the Hypotential network. Build genuine relationships with growing trade business owners by sharing your expertise, contributing value and becoming their go-to contact when support is needed.
with us?
Tell us where your business is at, and we’ll help you figure out what’s actually next.
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