About Hypotential

Built by tradies,
for tradies

Hypotential isn’t coaching from a textbook. It’s everything that built Smartfix, a real Perth trade business grown from one van to one of WA’s largest, packaged for the trade owners coming up behind us.

Why We Exist

The gap we lived ourselves

Kane started Smartfix as a solo electrician working out of Perth’s Northern suburbs. No systems, no playbook, no one to call when things got hard. Every mistake was paid for the expensive way — in cash, in hours, and in the stress that follows a trade owner home.

Over the years Smartfix grew into a major Perth trade business, delivering work across more than 15 different trades and services: electrical, air conditioning, plumbing, carpentry, cabinetry, painting, tiling, full renovations, gardening, cleaning, roofing, ceilings and plastering. Today it’s refocused on what it does best, electrical and air conditioning, but that breadth of experience is exactly what makes the coaching real. And the thing that’s stuck with us through all of it: how lonely and unnecessarily hard those early years were, and how much faster it all could have gone with the right systems and the right people around us.

You’ll invest in tools, vehicles & staff without a second thought. Coaching is the same thing, an investment in yourself, not someone telling you how to run your business.

That’s Hypotential. Real systems from a business that’s still running today, honest coaching from operators who’ve actually done it, and a community so no Perth trade owner has to build alone.

The Smartfix Story

Proof, not theory

Everything we teach was forged inside Smartfix — a real Perth trade business, not a case study.

Smartfix Electrical & air con
$30M
Peak Annual Revenue
130+
Peak Team Size
4,500+
Google Reviews
15+
Trades & Services Delivered
2018

Solo

1 Van

Kane starts Smartfix as a solo sparky. Zero staff, zero systems.

2020

$1.3M

7 Staff

First real systems and the first real leadership pressure.

2022

$6.3M

24 Staff

Expanded into plumbing. Multi-trade operations begin.

2024

$30M

130+ Staff

Property maintenance added. One of Perth’s largest trade groups.

Now

Hypotential

Built From It

Everything that worked, packaged for Perth trade owners.

What We Stand For

Business Is a Trade You Can Learn

You learned your trade at TAFE, but nobody teaches you the business side. We built the place that does, backed by a real business and the people who've actually run one.

01

We Don’t Know Everything

No one does, and this trade proves it. What customers want, how they spend, where they find you, it all keeps shifting. Learn and adapt or fall behind. We’re figuring it out alongside you, not from above it.

02

Business Is Learnable

You went to TAFE to learn your trade. The business side is the same, it just needs someone willing to teach it properly.

03

Numbers Aren’t a Secret

Too many trade owners hide their numbers like it’s a state secret. We show ours, and we expect the same honesty from the network.

04

You Learn From Others Too

You’ll learn the systems from us, and the network makes them stick. Hearing another Perth owner solve the same problem, backed by people who check in and keep you on track.

Systems, operations & growth

Kane Tyler Smith

Founder & CEO of Smartfix & Hypotential

Kane built Smartfix from a solo electrician to one of Perth’s largest residential trade businesses over eight year, including taking it through a genuine near-collapse and back to profit, the hard way. He now brings that operator’s view to Hypotential: the systems, numbers and people decisions that actually hold a growing trade business together, learned under real pressure rather than taught from outside it.

  • Systems & operations – quoting, job flow, scheduling, multi-trade delivery
  • Pricing, profitability & cash flow – including recovering from an $80K-a-week loss to profit in one quarter
  • Hiring, leadership & team structure – building a team that runs without him on every job

Marketing, Advertising & Brand

Aisha Derrick

Co-founder • Brand & Marketing Manager, Smartfix

Aisha joined Smartfix as its first full-time marketing hire, building out everything from the brand mascot to the internal systems as the business expanded from electrical and plumbing into air conditioning and beyond. Four years on, she owns every marketing decision across Smartfix and Hypotential, leading a small in-house team and a read on the Perth trade landscape.

  • Brand, design & content – multi-channel execution, content writing, social media, email marketing
  • Marketing, advertising & SEO – Know your ideal customer, get found, utilise AI & attract better leads
  • Systems, SOPs & reporting – the operational backbone behind the marketing, not just the output

Official Partners

Experts in your corner

Members get direct access to our official partners — trusted specialists in the areas most trade owners need help with. Ask them anything, get real advice.

Paid media consulting

A senior paid media specialist with over 20 years’ experience across Google, Meta and ChatGPT Ads, managing over $100M in ad spend. Win more of the right work, without wasting spend on the wrong leads.

Google adsMeta adsLead genStrategy

Business IT Support

A local Perth IT partner helping small and medium businesses stay secure, connected and productive. From Microsoft 365 setup and cloud solutions to proactive support and ongoing management, they keep your technology running smoothly while reducing risks and disruptions.

IT SupportMicrosoft 365Cloud solutionsCyber security

Could this be you?

We’re inviting a select number of trusted professionals to become exclusive Official Partners within the Hypotential network. Build genuine relationships with growing trade business owners by sharing your expertise, contributing value and becoming their go-to contact when support is needed.

Category exclusiveTrusted partnermember accessIndustry expert
Ready to build
with us?

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