Last updated: 11 October 2026
Hypotential is committed to protecting your privacy and handling your personal information in a transparent and secure way.
This Privacy Policy explains how we collect, use, store and share your personal information when you use our website, subscribe to our newsletter, join a membership, attend an event or work with us. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).
Hypotential is operated by Hypotential Pty Ltd (ABN 13 693 196 253).
If you have any questions about this policy, contact us at hello@hypotential.com.
The personal information we may collect includes:
If you pay for a membership, your card details are stored and processed securely by our payment provider, Stripe, so your monthly subscription can be charged. We never see or store your full card details.
We may also collect technical information such as:
We collect information when you:
We also collect some information automatically through cookies, analytics tools and advertising pixels when you use our website (see section 07).
We use your information to:
By subscribing to our newsletter or giving us your details, you consent to receiving email communications from Hypotential.
You can unsubscribe at any time using the link included in every email.
We currently only send marketing by email. If we add other channels in future, such as SMS, we will ask for your consent first and every message will include a simple way to opt out.
Our events are usually photographed and filmed, including audio recording. By attending, you acknowledge that you may appear in photos, video or audio recorded at the event.
We may use this content on our website, social media, podcast and other marketing.
If you would prefer not to be featured, let our team know at the event or email hello@hypotential.com. We will take reasonable steps to avoid featuring you and, where practical, remove content you appear in from our channels.
Our website uses cookies and similar technologies, including:
We may also share hashed (encrypted) contact details, such as email addresses, with Meta so we can show relevant ads to existing contacts or exclude them from ads. Meta uses this information for matching only.
You can manage or block cookies through your browser settings, and adjust how ads are shown to you in your Facebook and Instagram ad preferences.
We do not sell your personal information.
We share information with trusted providers that help us run our business, including:
We may also share information with our professional advisers, or where required by law.
Some of the providers we use, including GoHighLevel, Stripe, Xero, Microsoft, Google and Meta, may store or process your information outside Australia, mainly in the United States.
Where this happens, we take reasonable steps to make sure those providers handle your information in a way that is consistent with the Australian Privacy Principles.
Your information is stored in our CRM and other secure systems to support communication, relationship management and service delivery.
We take reasonable steps to protect your personal information from misuse, interference, loss and unauthorised access. However, no system is completely secure and we cannot guarantee absolute security.
If you are a member:
We keep personal information only for as long as we need it to provide our services, meet our legal obligations and run our business.
When information is no longer needed, we take reasonable steps to securely delete or de-identify it.
You can ask to access the personal information we hold about you, or ask us to correct it if it is inaccurate, by emailing hello@hypotential.com.
If you believe we have breached your privacy, please contact us at hello@hypotential.com. We aim to respond within 30 days.
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
If a data breach occurs, we will assess it and take appropriate action. Where required under Australian law, we will notify affected individuals and the OAIC.
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date. Please also read our Terms & Conditions.
If you have any questions about this Privacy Policy or your personal information, contact us at hello@hypotential.com.