About this episode
In this episode, Kane sits down with Peter Craft, co-owner of ASAP Trades, a Perth plumbing business built around honest service, clear communication and doing the job right the first time. Peter was also one of the very first members to join Hypotential Foundations.
Peter and Kane get into the real stuff: what they would do differently if starting again, why tracking your marketing spend properly changes everything, the challenge of finding tradies who can also sell, how to train a sales process without scaring off good installers, the role of weekly sales meetings and ride alongs, why callbacks handled well turn into your most loyal customers, what separates a good trades business from a great one, and the power of connecting with other business owners who have already been through what you are going through.
If you run a trades business and want to hear an honest conversation about the messy middle of growing a small team, this one is worth your time.
Follow Kane:
Instagram: https://www.instagram.com/kanetylersmith_
TikTok: https://www.tiktok.com/@kanetylersmith
Follow Hypotential:
Website: https://www.hypotential.com/
Instagram: https://www.instagram.com/hypotential_
Facebook: https://www.facebook.com/HypotentialCo
Connect with Peter and ASAP Trades:
Instagram: https://www.instagram.com/asaptradies/
Website: https://asaptrades.com.au/
In this episode
- 00:00Intro
- 00:36What to do first if starting a plumbing business again
- 01:33Why a CRM is non-negotiable from day one
- 03:14Spending $2,800 on Google Ads and getting two calls
- 04:50Moving from SimPro to Service Titan
- 05:56Tracking marketing all the way to revenue
- 11:14Finding tradies who can also sell
- 13:33Why the word sales makes tradies panic
- 14:05The hybrid service tech model
- 17:22Weekly sales training sessions
- 18:03Role playing objections and why it works
- 25:35Why hiring experienced salespeople never works
- 29:52$400 an hour and winning 56% of jobs
- 30:33The biggest lesson Peter has learned
- 32:23Meeting Scott from Network Plumbing
- 35:01Why videos beat written procedures
- 38:49What separates good from great?
- 39:15Communication at every step
- 40:21Office to road ratio, why 1 to 1 is unsustainable
- 43:00After hours answering and the offshore problem
- 46:52Getting a yard and office as the next step
- 47:33Why yard mornings matter for culture
- 51:47Why Peter joined Hypotential Foundations
- 56:04Calling Network Plumbing cold and what happened
- 01:01:31How ASAP Trades stands out in plumbing
- 01:02:16Every van stocked with clean up gear
- 01:03:00Callbacks within 24 hours every time
- 01:04:31Turning callbacks into five star reviews
- 01:05:09Why bad reviews rarely start with price
- 01:10:38Where Peter wants ASAP Trades in five years
- 01:11:25Plumbing only and what trade comes next
- 01:16:13Where to find Peter and ASAP Trades
