
If You Market to Everyone, You’re an Expert to No One | Tracy Fryer
If you market to everyone, are you an expert to no one?
Unlocking business podcast
A trade business podcast with honest conversations about building a business in Perth. No fluff, no gurus. Just the systems, the mistakes and the wins from people actually doing it.
About The Show
I’m Kane Tyler Smith, and this is the conversation Perth trade owners don’t get anywhere else. Real, practical and grounded in a business that’s actually been built.
Latest Episodes

If you market to everyone, are you an expert to no one?

I sit down with Edward Maradona, who put every dollar into one shop instead of a house deposit and built…

I sit down with Christina Papafilis of Connective Services Group, who went from employee to business owner in three weeks…

I sit down with Sam Fielding of Echelon AI Solutions to talk about putting AI to work in a business,…

I sit down with Dan Noll, who sold the mechanical business he ran for 14 years to build T2U, an…

I sit down with Paul O'Neill of Plumbing Bros West Coast to talk about bringing corporate leadership, monthly one-on-ones and…
Articles
Ads stop working the day you stop paying. Good content keeps bringing in leads for years. Here is how tradies can own their leads.
Apprentice, qualified plumber or admin? How I'd pick the first hire in a plumbing business, with lessons from Rhys Booth and my own mistakes.
The signs I watch for in myself and my crew, what my worst year in business taught me, and where tradies can get help…
Be Our Next Guest
I’m always looking for Perth trade owners and industry experts with something real to share. If that’s you, put your hand up.
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