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Episodes

Every episode of the Unlocking Business Podcast in one place. Practical, Perth-grounded advice for trade business owners. Watch on YouTube or listen wherever you get your podcasts.

1:10:04
Intro14 October 2026

If You Market to Everyone, You’re an Expert to No One | Tracy Fryer

If you market to everyone, are you an expert to no one?

View episode →
Edward Maradona, founder of Cabinet Noir, on the Unlocking Business podcast.
1:21:33
Episode 247 October 2026

Buy a House or Open a Shop? He Put Everything Into the Shop | Edward Maradona

I sit down with Edward Maradona, who put every dollar into one shop instead of a house deposit and built Cabinet Noir into one of Australia's most respected…

Marketing & SalesStarting Out View episode →
Christina Papafilis, founder and director of Connective Services Group, on the Unlocking Business Podcast with Kane Tyler Smith
52:33
Episode 2330 September 2026

She Almost Deleted the Email That Changed Everything | Christina Papafilis

I sit down with Christina Papafilis of Connective Services Group, who went from employee to business owner in three weeks with around 15 clients following her.

Systems, AI & Tech View episode →
Sam Fielding, Managing Director of Echelon AI Solutions, on the Unlocking Business Podcast with Kane Tyler Smith
44:02
Episode 2223 September 2026

Stop Chasing the Newest AI Tool | Sam Fielding

I sit down with Sam Fielding of Echelon AI Solutions to talk about putting AI to work in a business, and why the newest tool matters less than…

Systems, AI & Tech View episode →
Dan Noll, founder of the T2U app, on the Unlocking Business Podcast with Kane Tyler Smith
59:52
Episode 2116 September 2026

Selling My Business Broke Me | Dan Noll

I sit down with Dan Noll, who sold the mechanical business he ran for 14 years to build T2U, an app connecting clients with vetted trades.

Mindset & HealthStarting Out View episode →
Paul O'Neill, director of Plumbing Bros West Coast, on the Unlocking Business Podcast with Kane Tyler Smith
1:08:40
Episode 209 September 2026

What Trade Businesses Can Learn From the Corporate World | Paul O’Neill

I sit down with Paul O'Neill of Plumbing Bros West Coast to talk about bringing corporate leadership, monthly one-on-ones and a support culture into a trade business.

Hiring & Team View episode →
Dr. Mitch Catterall, managing partner of Unveil Development Partners, on the Unlocking Business Podcast with Kane Tyler Smith
1:00:42
Episode 192 September 2026

Is Your Business Worth Anything Without You? | Dr. Mitch Catterall

I sit down with Dr. Mitch Catterall of Unveil Development Partners about why a business that lives in the owner's head is worth nothing to a buyer, and…

Hiring & TeamMoney & Property View episode →
Peter Craft, co-owner of ASAP Trades, on the Unlocking Business Podcast with Kane Tyler Smith
1:17:50
Episode 1826 August 2026

Building a Trade Business That Doesn’t Rely on the Owner | Peter Craft

I sit down with Peter Craft of ASAP Trades about tracking every marketing dollar, training plumbers to sell, and building a business that runs without him.

Hiring & TeamMarketing & Sales View episode →
Myles Gaebler, founder of Perth Building Inspection Repairs, on the Unlocking Business Podcast with Kane Tyler Smith
1:20:10
Episode 1720 August 2026

He’s 21, Making $8K a Week & Turning Work Away | Myles Gaebler

I sit down with Myles Gaebler, who started Perth Building Inspection Repairs at 21 and was turning over $8,000 to $10,000 a week within months.

Mindset & HealthStarting Out View episode →
Luke Randazzo, director and shareholder at Burgess Rawson, on the Unlocking Business Podcast with Kane Tyler Smith
1:07:29
Episode 1613 August 2026

Why Business Owners Should Stop Paying Someone Else’s Mortgage | Luke Randazzo

I sit down with Luke Randazzo of Burgess Rawson about buying your premises through super, lease traps, and where he'd put a million dollars today.

Money & Property View episode →
Aisha Derrick on marketing for trade businesses, on the Unlocking Business Podcast with Kane Tyler Smith
1:23:02
Episode 156 August 2026

Marketing, Branding and What Actually Works for Trade Businesses | Aisha Derrick

I sit down with Aisha Derrick about where a new trade business should start with marketing, branding versus advertising, and why Google reviews matter so much.

Marketing & Sales View episode →
Dan Steed, finance broker at Fundd, on the Unlocking Business Podcast with Kane Tyler Smith
1:23:08
Episode 1430 July 2026

Finance, Property Investment and Borrowing Smart as a Business Owner | Dan Steed

I sit down with Dan Steed of Fundd about borrowing as a business owner, why a pre-approval isn't a guarantee, and why the lowest rate isn't always the…

Money & Property View episode →

Frequently Asked Questions

Everything you need to know about the Unlocking Business Podcast.

How often do new episodes come out?

A new episode drops every week. Watch the full episodes on YouTube, or listen on Spotify and Apple Podcasts.

Who is the podcast for?

Trade business owners who want to grow without burning out. If you want honest conversations about hiring, pricing, cash flow and leadership from people actually doing it, it’s for you.

How can I be a guest?

I’m always looking for trade owners and industry experts with a real story to share. Fill in the guest enquiry form on the Podcast page and I’ll be in touch.

Where should I start?

Start with the latest episode, or pick a topic that matches what you’re working on right now, like hiring, pricing or systems.