Marketing & Sales Episodes

Buy a House or Open a Shop? He Put Everything Into the Shop | Edward Maradona

I sit down with Edward Maradona, who put every dollar into one shop instead of a house deposit and built Cabinet Noir into one of Australia's most respected…

Building a Trade Business That Doesn’t Rely on the Owner | Peter Craft

I sit down with Peter Craft of ASAP Trades about tracking every marketing dollar, training plumbers to sell, and building a business that runs without him.

Marketing, Branding and What Actually Works for Trade Businesses | Aisha Derrick

I sit down with Aisha Derrick about where a new trade business should start with marketing, branding versus advertising, and why Google reviews matter so much.

Running a Premium Aircon Business, Sales Process and Growing in Perth | Louis Carter

I sit down with Louis Carter of WestOz Trades about charging a premium for air con, the systems that back it up, and why his whole team stops…

Content Marketing, AI and Why Your Story Is Your Best Business Asset | Sarah Mitchell

I sit down with Sarah Mitchell of Typeset Content about AI, storytelling, why so much content sounds the same now, and what trade businesses should do about SEO.

Getting the Phone to Ring When Work Dries Up | Steve Leigh

I sit down with Steve Leigh of E-Maintain about what to do when residential work dries up, hiring a VA first, and how a one-man band gets the…